Would a scarf in any other font seem so sweet?

I'm not sure what the recent Helvetica font obsession is all about. I guess it's a techy-typographer-underground-graphic designer-type of thing. But I absolutely love this scarf-not because it's in Helvetica, which is actually one of the easiest fonts to read, but because it's just nerdy enough to be fashionable without being too hipster. I promise I'm not posting it here because I want it for Christmas....really. (But just in case you're wondering, I like it in black.)




(Image from: http://www.veer.com/products/merchdetail.aspx?image=VPR0005441)